Companies would like to hear “unfiltered voice” directly from you in order to further improve their products and services.

Marketing research aims to obtain your opinions and to precisely convey your voice to companies.
Several means of the research are explained below:

Generally 6-8 respondents are invited to an interviewing site we have arranged, and a certain topic is presented and discussed under the moderator’s guidance. The interview is conducted in a way similar to “chit-chat” conversation.

Face-to-face Interview is conducted between one respondent and one moderator. A moderator asks a respondent questions regarding a certain topic.

Our researchers visit respondents and conduct a survey based on a questionnaire we have prepared. In some cases, the respondents are requested to give comments on test products and materials that they have used for a certain period before the survey.

It is a survey carried out over the telephone. Our researchers call respondents and ask questions on a specific topic. The interview length is generally 20 to 30 minutes.

Respondents are asked to come to an interviewing site we have arranged and requested to answer a questionnaire. An entire survey proceeds with one researcher interviewing one respondent on the spot.

Web survey is a research conducted on the Internet. Respondents are informed of a website address in advance and are guided to the website to take a survey.

Ethnography is a form of research where a researcher observes a respondent for several hours during a day. The examples of what the researcher observes are the respondent’s behavior during commuting, the respondent’s use of a PC on a day off work.

It is our policy that, prior to any research, we will always obtain the respondents' consent to participate in the interview or survey.